Category: Articles
Brand Loyalty 2012: Sooyoung Loves Isabel Marant
POSTED IN Fashion Highlights, Sooyoung | TAGGED: ,

She was the first member to be seen in Isabel Marant, and still to this day her love affair with the French brand continues to blossom. Occasionally seen with pieces from the hip and bohemian styled brand whether it be at a premiere, airport or tv show appearance, Sooyoung embodies the laid-back, chic philosophy of the French designer.

We take a look back on this year’s ‘Sooyoung et Isabel Marant’ sightings.

Isabel Marant Store Opening: Winning Outfit of the Week Sooyoung wore a embellished, cheesecloth dress from the latest 2013 collection, pairing her look with grey fringe suede boots and a cosy jacket over the shoulders. A strong and refreshing change in style from what we are used to seeing.

Incheon Airport: Opting for a laid back look, Sooyoung was seen at the airport with Isabel Marant’s cable knit sweater from their Fall collection. Interestingly, Sooyoung paired her look with a blue polka dot dress, black tights and a J.W Hume bag she bought a couple of years ago. The contrast between the two different textures worked well.

The Peach Tree Premiere: Snapped at The Peach Tree premiere, Sooyoung wore a striking alpaca-blend sweater teaming it with black skinny jeans and boots and a Chanel bag. The ensemble was not too over-styled but still interesting enough at the casual-dress code premiere.

Gimpo Airport: Flashback from the past! We didn’t know that stores were still stocking these seasons old jeans! A pleasant surprise indeed when we found Sooyoung still managed to make the pants appear as a recent item. Unfortunately, when taking our eyes away from the pants and look at the entire ensemble, we can’t help but feel the oncoming cringe at the Markus Lupfer shirt.

Gimpo Airport: Arriving at Gimpo Airport, Sooyoung opted for a snow bunny look with an Isabel Marant cream fur coat and matching beige leggings. Avoiding the look from being too bland or washed out, Sooyoung livens it up with a feather print shirt, accessorizing with Tom Ford sunglasses.

Incheon Airport: One of our favourite airport looks from Sooyoung this year highlighted her well-known effortless-chic style. This look had us staring dazed at our screens and lusting at each piece of the ensemble. Sooyoung wore a floral printed Etolie Isabel Marant gilet with faded, ripped jeans and Louis Vuitton sneakers. Her favourite blue Proenza Schoulder bag completed the look.

Of course Sooyoung’s stylists had to include her favourite brand into her Midnight Entertainment wardrobe. Our first Marant look came earlier this year with a quilted denim jacket from the Spring collection. The jacket did all the talking as it was paired with white jeans and boots. From the neck down it was a great look, neck up we are still baffled with the choice of hairstyle.

Sooyoung stood out with Isabel Marant’s Lauryn top in a recent Midnight Entertainment episode, pairing her western inspired blouse with a navy skirt from the same brand. Our favourite MC accessorized with a gold watch and simple pony tail. Stylish and chic.

Other pieces Sooyoung was seen with included the Banana Festival sweater and celebrity favourite, the Dicker boot.

Runner up: Jessica & Chanel

Airport image credit: withsosi.com

Outfit of the Week
POSTED IN Outfit of the Week, Tiffany

Tiffany was looking very cool and casual today at Hong Rok-ki’s wedding, snatching up this week’s Outfit of the Week at the last minute. Tiffany paired a textured statement jacket with some classic, simple pieces which made for a compelling outfit next to Sooyoung’s all black attire. The chic, understated look was polished off with a mini Chanel flap bag, black Mary Janes and thigh high socks.

The white blouse, speckled skirt, and socks evoked a school girl vibe to the outfit which fortunately was perfectly polished off with the tweed jacket allowing the look to avoid being frivolous. With award season coming up we can imagine the delightful outfits that are in store for us in the coming weeks, and if Tiffany’s recent outfit wins are anything to go by we are sure to see a parade of eye-catching ensembles from her.

SNSD: Bold Hair Colours
POSTED IN Hair Tutorial, SNSD, Sunny, Taeyeon, Tiffany, Yoona

The girls of SNSD have been showing bold new hair colours from taeyeon’s bleached tips to sunny’s new purple hair, in this post, we’ll show you ways to achieve these hair colours and potential products you can use!

*NOTE* : These are not the girls actual hair colours buy we have done our research so they are very close !

PLEASE READ IF YOU WISH TO PURCHASE/USE THE PRODUCTS LISTED: The hair dye’s listed in this post are SEMI PERMANENT ! Meaning THEY WILL FADE !!! The cream formula’s are vegan and Ammonia free, Peroxide free, and PPD free. Because they are semi permanent colours and do not have the harmful chemicals most permanent hair dye’s have, it is recommended that you shampoo your hair and then leave the cream formula in for AS LONG AS POSSIBLE so that your hair really absorbs the colour.

 

TAEYEON : BLEACHED TIPS

Manic Panic Amplified Flash Lightning Bleach Kit & Manic Panic Virgin Snow White Toner

Click here to purchase.

DIRECTIONS: apply bleach to the tips of your hair, FOLLOW THE DIRECTIONS FROM THE PACKET! Once you’ve bleached your hair and washed it out, apply Manic Panic’s virgin snow white toner, this will remove any yellow/orange pigments left in your hair to achieve hair as light as snow.

TIFFANY: RED HAIR

Manic Panic Vampire Red

Click here to purchase.

*For best results/bolder results, bleaching your hair is recommended! If you’ve never bleached your hair before it is best to have it done professionally!*

DIRECTIONS: Shampoo hair and towel dry. Apply the hair dye all over your hair. For bolder and longer lasting colours, leave the hair dye in for as long as possible (min. 30 minutes).

TAEYEON: PINK HIGHLIGHT

Manic Panic Fuschia Shock

Click here to purchase.

DIRECTIONS: Bleach hair /section until about Golden Blonde (Taeyeon’s hair colour in the picture), apply the hairdye over the streak ( mix with a bit of conditioner if you wish to have it lighter), leave in for as long as possible (min. 30 minutes)

SUNNY: PURPLE HAIR

Manic Panic Mystic Heather

Click here to purchase.

DIRECTIONS: Section off top layer of hair + shampoo. Bleach hair until light golden colour (think sunny’s hair colour in the boy’s era). Apply hair dye + leave in for as long as possible (min 30 minutes).

YOONA: PINK TWO-TONE HAIR

Manic Panic Cotton Candy Pink

Click here to purchase.

Directions: Section off bottom layer of hair. Bleach until hair is yellow blonde to platinum blonde. Apply hairdye + leave on for as long as possible (min 30 minutes).

SUNNY: MINT HAIR

*Thanks to miyukiwi for the tip!*

Manic Panic Atomic Turqoise

Click here to purchase.

Directions: Section off top part of hair + bleach until YELLOW-ISH blonde for best results. Mix the atomic turqoise hair dye with a few pumps of conditioner. mix until colour of hair dye is three shades darker than the colour you wish to achieve. Apply hair dye and leave it in for as long as possible (min. 30 minutes)

TIP: If you wish to maintain this hair colour for as long as possible, after dying it do not wash hair for about 2 days and wash with cold water only. Mixing a bit of the hair dye into your conditioner also helps!

Good luck ! (:

Poll: 2012 Magazine Photo Shoots
POSTED IN Articles, Fashion Highlights, Hyoyeon, Jessica, Seohyun, SNSD, Sooyoung, Sunny, Taeyeon, Tiffany, Yoona, Yuri

Our nine fashionistas don’t just shine on the red carpet or at the airport, they are also dressed to the nines in various magazine editorials or features! Given so many options this year, the team chose the top 10 magazine photo-shoots whicH best showcase how the girls’ beauty present the clothes on a high fashion level. Now it’s your turn to decide which photo-shoot reigns them all as the best magazine editorial/feature of 2012!

Please take note that you are not voting for the member in the shoot, but for the shoot that really ‘sells’ the garments or accessories.

Jessica: Coming Step, April Issue

Jessica transforms into a modern day New Yorker. Featured in garments by Coming Step, she shows that it is possible to be fashionable woman in any day.

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Seohyun – 2012 Best Red Carpet Style
POSTED IN Fashion Highlights, Seohyun

Being one of the most popular and famous group in Korea, SNSD earned more than $88m in the past year rising to become the queens of CFs with products ranging from cosmetics to food and even department stores. Not only so, SNSD was busy with appearances to various fashion events, launches and movie premieres. Let’s see among the 9 girls, who has the best red carpet style.

Seohyun
#1 Ray H&M Event
#1 Ray H&M Event
#2 M.Net 20 Choice Awards
#2 M.Net 20 Choice Awards
#3 Salvatore Ferragamo Launch
#3 Salvatore Ferragamo Launch
#4 Burberry Fashion Show
#4 Burberry Fashion Show
#5 DNKY Fashion Show
#5 DNKY Fashion Show
#6 Yeosu Expo
#6 Yeosu Expo
Brand of 2012: Wildfox Couture
POSTED IN Fashion Highlights, Hyoyeon, Jessica, Seohyun, Sooyoung, Sunny, Taeyeon, Tiffany, Yoona, Yuri | TAGGED:

Wildfox Golden Griffin Unisex Tee
I’m In Love Tee & Bianca Jaggr Muscle Tank $176
L’amour Jumper €250
‘Here Comes Trouble’ T-shirt £60.00
Ariel Mini Tee £29.00
Heart of Gold Aries Astrology Unisex Tee in Black $89
Sweater with Glitter Heart $172.75
Light Feather Fringe Tee $54.99
Seeing Stars Lennon Sweater $198
‘I Love Royal Boys’ Campfire Tee £142.00

Last year, Hyoyeon was paired up with Wildfox Couture for the category Brand Loyalty in our yearly round up. Since then, we have seen the love for this fun and funky brand spread among the members. While it’s without a doubt still Hyoyeon who is sighted most frequently in Wildfox items, everyone – except Yuri – have been spotted wearing the brand; be it at airports, TV broadcasts or official photoshoots. The frequent use means Wildfox Couture has been the most posted brand here on SoShi Styling throughout 2012, and that makes it our brand of the year.

Known for it’s soft fabrics and eye-catching prints, Wildfox Couture offers fashion with an attitude. Bold cuts and loose-fitting styles give off a youthful and spunky vibe, perfect for everyone who stay girls at heart. No wonder it has become so popular! Even though the brand carries a wide range of pieces – from dresses to necklaces – it is the tops SNSD can’t seem to resist. Loose, knit sweaters to oversized tank tops; the girls have displayed an array of casual, comfortable fashion that still manages to be stylish.

Will Wildfox stay on top, and will SNSD’s affinity for this American brand be visible next year as well? Join us in the continued hunt for the Wildfox among our girls. In the meantime, check out this years Wildfox items here and here.

Outfit of the Week
POSTED IN Outfit of the Week, Sooyoung

Sooyoung redefined Boho-chic as she welcomed the Isabel Marant flagship store in Seoul last December 6. We all know how big Sooyoung’s love is for anything Isabel Marant, and the brand seemed to return the favor when she looked stunning in a tunic and a tiered skirt, both featured in the Spring 2013 RTW Collection. She added a simple jacket that hung on her shoulders. The full bangs and voluminous waves brought out a “rustic” vibe to the  look which blended well with the whole Bohemian concept. But the real eye-catcher of the night was her fringe suede wedge boots, also from Isabel Marant. And with the winter season upon us, a pair of those babies is a sure hit for shoeaholics. She didn’t bother with accessories and extravagant make-up;  just let her outfit (and long legs) do all the talking.