Last year, Hyoyeon was paired up with Wildfox Couture for the category Brand Loyalty in our yearly round up. Since then, we have seen the love for this fun and funky brand spread among the members. While it’s without a doubt still Hyoyeon who is sighted most frequently in Wildfox items, everyone – except Yuri – have been spotted wearing the brand; be it at airports, TV broadcasts or official photoshoots. The frequent use means Wildfox Couture has been the most posted brand here on SoShi Styling throughout 2012, and that makes it our brand of the year.

Known for it’s soft fabrics and eye-catching prints, Wildfox Couture offers fashion with an attitude. Bold cuts and loose-fitting styles give off a youthful and spunky vibe, perfect for everyone who stay girls at heart. No wonder it has become so popular! Even though the brand carries a wide range of pieces – from dresses to necklaces – it is the tops SNSD can’t seem to resist. Loose, knit sweaters to oversized tank tops; the girls have displayed an array of casual, comfortable fashion that still manages to be stylish.

Will Wildfox stay on top, and will SNSD’s affinity for this American brand be visible next year as well? Join us in the continued hunt for the Wildfox among our girls. In the meantime, check out this years Wildfox items here and here.