Category: Yoona
Brand of 2012: Wildfox Couture
POSTED IN Fashion Highlights, Hyoyeon, Jessica, Seohyun, Sooyoung, Sunny, Taeyeon, Tiffany, Yoona, Yuri | TAGGED:

Wildfox Golden Griffin Unisex Tee
I’m In Love Tee & Bianca Jaggr Muscle Tank $176
L’amour Jumper €250
‘Here Comes Trouble’ T-shirt £60.00
Ariel Mini Tee £29.00
Heart of Gold Aries Astrology Unisex Tee in Black $89
Sweater with Glitter Heart $172.75
Light Feather Fringe Tee $54.99
Seeing Stars Lennon Sweater $198
‘I Love Royal Boys’ Campfire Tee £142.00

Last year, Hyoyeon was paired up with Wildfox Couture for the category Brand Loyalty in our yearly round up. Since then, we have seen the love for this fun and funky brand spread among the members. While it’s without a doubt still Hyoyeon who is sighted most frequently in Wildfox items, everyone – except Yuri – have been spotted wearing the brand; be it at airports, TV broadcasts or official photoshoots. The frequent use means Wildfox Couture has been the most posted brand here on SoShi Styling throughout 2012, and that makes it our brand of the year.

Known for it’s soft fabrics and eye-catching prints, Wildfox Couture offers fashion with an attitude. Bold cuts and loose-fitting styles give off a youthful and spunky vibe, perfect for everyone who stay girls at heart. No wonder it has become so popular! Even though the brand carries a wide range of pieces – from dresses to necklaces – it is the tops SNSD can’t seem to resist. Loose, knit sweaters to oversized tank tops; the girls have displayed an array of casual, comfortable fashion that still manages to be stylish.

Will Wildfox stay on top, and will SNSD’s affinity for this American brand be visible next year as well? Join us in the continued hunt for the Wildfox among our girls. In the meantime, check out this years Wildfox items here and here.

SNSD: Converse, Balenciaga, Ray-Ban, and more
POSTED IN Airport, High-Top Sneakers, Jackets, Jessica, Low-Cut Sneakers, Sooyoung, Sunglasses and Glasses, Sunny, Yoona | TAGGED: , , , , , ,

Converse: Chuck Taylor High-Top Sneakers @ net-a-porter.com $55

Ray-Ban: Original Wayfarer @ ray-ban.com $200

Balenciaga: Leather Biker Jacket @ brownsfashion.com £1,535

Ash: Virgin 4 Buckle Sneakers @ shopbop.com $145

Faddy Robot: Old School Faddy @ faddyshop.com  ₩198,000

Converse: John Varvatos Hi Double Zip @ converse.com 

PIN & FIT: 4 Pocket Padded Jacket @ pinnfit.com ₩158400

Nike: Lunarglide runners  @ store.nike.com  $88

As seen in: Gimpo Airport 12/04/12

SNSD: Givenchy, Faliero Sarti, Golden Goose Deluxe Brand, and more
POSTED IN Airport, Coats, Footwear, High-Top Sneakers, Jessica, Scarves and Ties, Tote Bags, Yoona | TAGGED: , , ,
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Faliero Sarti: Future Scarf @ farfetch.com $304.16
Givenchy: Large Black Cherokee Nightingale Bag @ Ssense.com $2420
Golden Goose Deluxe Brand: Animal Leopard Print Hitop@lyst.com

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With Culture: Pattern Knit Cardigan

As seen at: Incheon Airport 11/30/2012

Outfit of the Week
POSTED IN Outfit of the Week, Yoona

Unfortunately the airport fashion this week was a bit of a let down with either baffling ensembles (nod to Seohyun’s blue sweater dress earlier this week) or styling that was quite repetitive (groundhog day with Tiffany’s coat/dress/tights combo). Fortunately, we were in luck to get an outfit from Yoona that brought our spirits up in a rather fashion lackluster week.

Yoona takes a big risk this week at HaHa and Byul’s wedding donning a Burberry Prorsum cord coat from their Fall 2012 collection.  Yoona’s cord coat is paired with black tights and leather boots and a leopard tote, finishing the look off with barely there make-up and straight locks.

This is a very hard piece to pull off given the tricky silhouette that can make the wearer’s figure look unflattering. Loving the risk that Yoona took, she takes Outfit of the Week bringing in a breath of fresh air to the usual formulaic dress code the girls abide by (short dress or skirt + high heels).

Yoona allows her coat to make a statement, going easy on the accessories and using a leopard tote that punctuates the warm tones of the coat. Not opting for a belt as seen on the runway it keeps things less busy and prevents the ensemble from being overwhelming. Details such as the gold zippers and buttons, brown tone and cord material make for a very season and event appropriate piece not upstaging the bride, while looking polished and keeping warm at the same time.