
Carven: Velveteen jacquard-wool dress @ matchesfashion.com £620
As seen in: SNSD Complete Video Collection
Carven: Velveteen jacquard-wool dress @ matchesfashion.com £620
As seen in: SNSD Complete Video Collection
Last year, Hyoyeon was paired up with Wildfox Couture for the category Brand Loyalty in our yearly round up. Since then, we have seen the love for this fun and funky brand spread among the members. While it’s without a doubt still Hyoyeon who is sighted most frequently in Wildfox items, everyone – except Yuri – have been spotted wearing the brand; be it at airports, TV broadcasts or official photoshoots. The frequent use means Wildfox Couture has been the most posted brand here on SoShi Styling throughout 2012, and that makes it our brand of the year.
Known for it’s soft fabrics and eye-catching prints, Wildfox Couture offers fashion with an attitude. Bold cuts and loose-fitting styles give off a youthful and spunky vibe, perfect for everyone who stay girls at heart. No wonder it has become so popular! Even though the brand carries a wide range of pieces – from dresses to necklaces – it is the tops SNSD can’t seem to resist. Loose, knit sweaters to oversized tank tops; the girls have displayed an array of casual, comfortable fashion that still manages to be stylish.
Will Wildfox stay on top, and will SNSD’s affinity for this American brand be visible next year as well? Join us in the continued hunt for the Wildfox among our girls. In the meantime, check out this years Wildfox items here and here.
Eider: Long Brown Coat @ eider.kr ₩450,000
Converse: Chuck Taylor High-Top Sneakers @ net-a-porter.com $55
Ray-Ban: Original Wayfarer @ ray-ban.com $200
Balenciaga: Leather Biker Jacket @ brownsfashion.com £1,535
Ash: Virgin 4 Buckle Sneakers @ shopbop.com $145
Faddy Robot: Old School Faddy @ faddyshop.com ₩198,000
Converse: John Varvatos Hi Double Zip @ converse.com
PIN & FIT: 4 Pocket Padded Jacket @ pinnfit.com ₩158400
Nike: Lunarglide runners @ store.nike.com $88
As seen in: Gimpo Airport 12/04/12
Faliero Sarti: Future Scarf @ farfetch.com $304.16
Givenchy: Large Black Cherokee Nightingale Bag @ Ssense.com $2420
Golden Goose Deluxe Brand: Animal Leopard Print Hitop@lyst.com
With Culture: Pattern Knit Cardigan
As seen at: Incheon Airport 11/30/2012
Unfortunately the airport fashion this week was a bit of a let down with either baffling ensembles (nod to Seohyun’s blue sweater dress earlier this week) or styling that was quite repetitive (groundhog day with Tiffany’s coat/dress/tights combo). Fortunately, we were in luck to get an outfit from Yoona that brought our spirits up in a rather fashion lackluster week.
Yoona takes a big risk this week at HaHa and Byul’s wedding donning a Burberry Prorsum cord coat from their Fall 2012 collection. Yoona’s cord coat is paired with black tights and leather boots and a leopard tote, finishing the look off with barely there make-up and straight locks.
This is a very hard piece to pull off given the tricky silhouette that can make the wearer’s figure look unflattering. Loving the risk that Yoona took, she takes Outfit of the Week bringing in a breath of fresh air to the usual formulaic dress code the girls abide by (short dress or skirt + high heels).
Yoona allows her coat to make a statement, going easy on the accessories and using a leopard tote that punctuates the warm tones of the coat. Not opting for a belt as seen on the runway it keeps things less busy and prevents the ensemble from being overwhelming. Details such as the gold zippers and buttons, brown tone and cord material make for a very season and event appropriate piece not upstaging the bride, while looking polished and keeping warm at the same time.
Burberry Prorsum: Fall 2012 RTW Collection
Jimmy Choo: ‘Rania’ Calf Hair Satchel @ Shop.nordstrom.com $3033
As seen at: HaHa and Byul’s Wedding Ceremony