With millions of fans waiting for a comeback, Girls’ Generation started the year with a revamped style and image. With a mix of brands such as Vivienne Westwood and Lazy Oaf seen in their music video, it was the use of Burberry Prorsum that had mixed reviews. The colorful metallic Burberry trench coats make their first appearance during Tiffany and Taeyeon’s powerhouse solo part with members wearing different colors of the trench coat, pairing it with orange fringe wigs.
Good highlights of this particular choice of outfit could perhaps be that it shows that the girls’ new approach in fashion and style. The outfit particularly symbolizes the girls losing their ‘cute and girly’ image, finally migrating into a more mature look. Furthermore, the trench coats highlight their silhouettes due to the by cinching their waists.
However, it seems that in this case the negatives of the outfit outweigh the positives by a wide margin. The styling of the look are far too identical, the girls may be wearing different colors of the coat, but the matching wig and even make-up makes it hard to determine each member.
Another would be the length of the trench coat, the original length makes it look sophisticated and modern as seen in the runway image above. In the music video, the coats however are cut to a mini length, making the trench appear tacky and cheap, and losing the original sophistication of the coat.
Notably, what really brings down the outfit would be the shoes, the shoes worn by girls do not compliment the trench coat’s color and style. Sooyoung pairs her blue metallic trench with neon strappy heels, the mix of extreme colors does not give the coat justice. The same goes with the glitter pumps worn by Jessica, Hyoyeon and Tiffany which further punctuates the tackiness of the look. Last but definitely not the least would be on the sneaker wedges worn by Yoona, Seohyun and Sunny. The shoes look too heavy for the high fashion coat and the overall style of it does not blend well with the high fashion feel of the trench coat. The trench coat is already a statement piece in itself, so it would have been better if it was paired with simpler heels or sandals.
So what do you think? Is this a high fashion risk or a fashion flop?
Loading ...Image credit: Vogue
I think the point of the similarities of the outfits are to be identical if you notice the lyrics of the song.
But I do agree with the point of shortness of the coat being somewhat tacky. It digresses a bit too much from original design of the chic modern woman which was intended by the line.
I really like the creativity in the MV by using these fashionable jackets, so it works for me!
out of topic, but I really want Sooyoung shoes.
I think the point is that they’re supposed to look like the same girl. I actually don’t mind the shortening either, especially considering that it had to be reworked for the girls’ to dance in. Rather than sleek and chic, the concept of the MV is to be a little more kitsch and sporty anyway.
The shoes were a neg for me too though – if they were going for the identical look they should have all been wearing the same simple shoes like what Taeng’s wearing.
The look is a hit for me though!
You took the words right out of my mouth!
The most basic point of a trench coat is the length below the knee, no? The shortened ones in the MV completely disregards the definition of a trench coach. Even though I completely agree with the fact that the girls are on the short side as compared to these models, the stylists have altered it way too much. It might have been less tackier if it was slightly above the knee.
They could’ve also used the same metallic shoes which Burberry designed for a more complete look.