Style Paparazzi: Lotte Style (Summer 2013)
POSTED IN Articles, Fashion Highlights, SNSD, Style Paparazzi
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Ever wanted to match your style with the girls’? Or know how to simply get their style? “Style Paparazzi” takes you on the highlights of the girls’ fashion per season.  Try these fun and fresh summer ensemble combinations modeled by our girls!

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The hit item every year for summer must be floral printed products! In these Lotte advertisements, our girls are basically ‘selling’  what can be bought from Lotte department stores therefore it features a wide range of clothing products.  For floral patterns, we can see that Sooyoung is wearing a ruffle dress with floral accents at the edge and Jessica slipped on a cheerful, pink-orange chiffon skirt. At the right bottom, we can see that all of the girls donned floral printed dresses. Some had bold and large prints, giving out a more sophisticated and mature feeling. While the detailed and scattered floral prints scatter a younger and brighter taste. Not only flowers can be used on clothes but it can also act as accessories! Taeyeon, Hyoyeon and Seohyun wore tiaras and crowns twisted from flowers.

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Summer is all about bright and vivid colours, and the hottest trend right now is the pastel family! Starting from the left, there is Sooyoung with  pastel yellow and Tiffany had bright orange + yellow combination. Taeyeon is dressed in pale pink and Yuri in baby blue. Lastly, Yoona gets suit up with red and pink. To achieve the Lotte summer look, remember to look for clothes in pastel and warm colours such as red and yellow.

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How about shoes for summer? Of course, with all the heat and sweat in summer, the first choice must be sandals! Other choices include peep-toe pumps that gives some space for our feet to sweat and maybe thinner materials such as lace will be chosen. Winter shoe choices such as suede pumps and patent pumps can be mixed and matched up. You can also use the bright color scheme or maybe even slip in some glittering sequin pumps to dazzle under the sun!

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Sometimes I get fed up with hot pants and shorts, it is too main stream! This time SNSD shows you different clothing combinations besides from tank tees and shorts for summer. How about dress up like Yuri, wearing a front cover dress and a shorter A-line dress beneath to show off you curves and covering your chubby parts at the same time? If you are going for a more elegant and sophisticated look, try a peplum dress in pastel color like Seohyun. Besides from skirts with layers, Tiffany chose to wear textured skirts like this ruffle skirt, radiating a more Bohemian and natural aura. For tall and slender people like Sooyoung, wear a maxi skirt or a maxi dress to take advantage of your height!

Feel free to comment and suggest other SNSD styles you want to know in the comment section below. Hope these summer fashion tips will help you brighten your wardrobe!

Image credits/sources: Lotte advertisement pictures
Vector credits:  JennaOlivia94@blogspot
Banner credit: taengtummy@ssf

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