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Brand Loyalty 2012: Sooyoung Loves Isabel Marant
POSTED IN Fashion Highlights, Sooyoung | TAGGED: ,

She was the first member to be seen in Isabel Marant, and still to this day her love affair with the French brand continues to blossom. Occasionally seen with pieces from the hip and bohemian styled brand whether it be at a premiere, airport or tv show appearance, Sooyoung embodies the laid-back, chic philosophy of the French designer.

We take a look back on this year’s ‘Sooyoung et Isabel Marant’ sightings.

Isabel Marant Store Opening: Winning Outfit of the Week Sooyoung wore a embellished, cheesecloth dress from the latest 2013 collection, pairing her look with grey fringe suede boots and a cosy jacket over the shoulders. A strong and refreshing change in style from what we are used to seeing.

Incheon Airport: Opting for a laid back look, Sooyoung was seen at the airport with Isabel Marant’s cable knit sweater from their Fall collection. Interestingly, Sooyoung paired her look with a blue polka dot dress, black tights and a J.W Hume bag she bought a couple of years ago. The contrast between the two different textures worked well.

The Peach Tree Premiere: Snapped at The Peach Tree premiere, Sooyoung wore a striking alpaca-blend sweater teaming it with black skinny jeans and boots and a Chanel bag. The ensemble was not too over-styled but still interesting enough at the casual-dress code premiere.

Gimpo Airport: Flashback from the past! We didn’t know that stores were still stocking these seasons old jeans! A pleasant surprise indeed when we found Sooyoung still managed to make the pants appear as a recent item. Unfortunately, when taking our eyes away from the pants and look at the entire ensemble, we can’t help but feel the oncoming cringe at the Markus Lupfer shirt.

Gimpo Airport: Arriving at Gimpo Airport, Sooyoung opted for a snow bunny look with an Isabel Marant cream fur coat and matching beige leggings. Avoiding the look from being too bland or washed out, Sooyoung livens it up with a feather print shirt, accessorizing with Tom Ford sunglasses.

Incheon Airport: One of our favourite airport looks from Sooyoung this year highlighted her well-known effortless-chic style. This look had us staring dazed at our screens and lusting at each piece of the ensemble. Sooyoung wore a floral printed Etolie Isabel Marant gilet with faded, ripped jeans and Louis Vuitton sneakers. Her favourite blue Proenza Schoulder bag completed the look.

Of course Sooyoung’s stylists had to include her favourite brand into her Midnight Entertainment wardrobe. Our first Marant look came earlier this year with a quilted denim jacket from the Spring collection. The jacket did all the talking as it was paired with white jeans and boots. From the neck down it was a great look, neck up we are still baffled with the choice of hairstyle.

Sooyoung stood out with Isabel Marant’s Lauryn top in a recent Midnight Entertainment episode, pairing her western inspired blouse with a navy skirt from the same brand. Our favourite MC accessorized with a gold watch and simple pony tail. Stylish and chic.

Other pieces Sooyoung was seen with included the Banana Festival sweater and celebrity favourite, the Dicker boot.

Runner up: Jessica & Chanel

Airport image credit:

Tiffany: Who Wore It Better?
POSTED IN Tiffany, Who Wore It Better

Two avid book lovers go head-to-head with their sense of airport fashion!

First off is California Girl Tiffany, who was recently seen wearing the Wildfox Couture ‘Seeing Stars Lennon Sweater’ last November 13, 2012. Here, she layered the red sweater with a Maje fur coat, wore black tights to hug her legs and wore very bright and cozy sequin ugg boots.

To match the star print of the sweater, she paired it with her Adidas Patch Star Holdall Bag and simple sunglasses/shades. Given the cold weather, Tiffany had to stay warm by layering pieces and covering up her body, while she  keeps her hair down to flow on her shoulders and gives a very natural look.

Next is New Yorker Emma Roberts, who was seen at the LAX Airport last August 3, 2012. She wears the same sweater but in black, she also layers it with a simple black hoodie jacket and chose to wear skinny denim jeans.

Emma keeps it casual with a pair of white Converse Hi Sneaker shoes and simple black sunglasses/shades, opting for high end accessories – a purple Yves Saint Laurent Cabas Chyc Bag and a personalized Louis Vuitton Pegase Suitcase. Make-up free, Emma finishes her airport look with a very messy bun, probably due to her long flight to Los Angeles but still maintains her composure.

Both stars have their ups and downs with this look, but who wore the starry sweater better?

Who wore it better?

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SNSD: With Culture, Mulberry, Salvatore Ferragamo, and more
POSTED IN Airport, Boots, Coats, Jackets, Jessica, Outerwear, Seohyun, Shoulder Bags, T-Shirts, Tanks and Camis, Tote Bags, Yoona, Yuri | TAGGED: , , , , , , ,

With Culture:
Crop Jacket

Mulberry: Bayswater Black Forest Matte @ $1,500
Salvatore Ferragamo: Leather Knee-length Boots @ $657.35


VOV: Brown Mustang Jacket ₩1, 290,00

RED Valentino: Double Breasted Trench Coat with D’esprit Flounce and Lace Bottom Hem @ $925
Delvaux: Brilliant MM Bag @ $3,800

Forever 21: Albert Einstein Muscle Tee @

Minimum: Style No. MMDAWH1020 CA @

As seen at: Incheon Airport 11/29/12

Seohyun: Fitflop
POSTED IN Airport, Boots, Footwear, Seohyun | TAGGED:

Notes: 1

Fitflop: Fur Boots @ 215,200 won

As seen at: Gimpo Airport 12/04/2012


Poll: 2012 Magazine Photo Shoots
POSTED IN Articles, Fashion Highlights, Hyoyeon, Jessica, Seohyun, SNSD, Sooyoung, Sunny, Taeyeon, Tiffany, Yoona, Yuri

Our nine fashionistas don’t just shine on the red carpet or at the airport, they are also dressed to the nines in various magazine editorials or features! Given so many options this year, the team chose the top 10 magazine photo-shoots whicH best showcase how the girls’ beauty present the clothes on a high fashion level. Now it’s your turn to decide which photo-shoot reigns them all as the best magazine editorial/feature of 2012!

Please take note that you are not voting for the member in the shoot, but for the shoot that really ‘sells’ the garments or accessories.

Jessica: Coming Step, April Issue

Jessica transforms into a modern day New Yorker. Featured in garments by Coming Step, she shows that it is possible to be fashionable woman in any day.


SNSD: Redele, Lazy Oaf, J Brand, and more
POSTED IN Accessories, Airport, Coats, Jackets, Jessica, Scarves and Ties, Shoulder Bags, Sooyoung, Sunglasses and Glasses, Sunny, Tote Bags, Yoona | TAGGED: , , , , , ,

Redele: Wayfarer Sunglasses @ 260,000 won
Gerard Darel: Leopard Print Scarf @ €45.50

Lazy Oaf: Nice Day Womens Jumper @ 95,900 won

J Brand: Slim Denim Vest @ $328.60
Metrocity: Embellished MQ015 Bag @ $433

Yves Saint Laurent: Cabas ChYc Tote Bag (Medium) @ $1,990

Notes: 2

Chanel: Classic Flap Bag in Iridescent Grained Calfskin @

As seen at: Incheon Airport, 11/12/2012

Brand of 2012: Wildfox Couture
POSTED IN Fashion Highlights, Hyoyeon, Jessica, Seohyun, Sooyoung, Sunny, Taeyeon, Tiffany, Yoona, Yuri | TAGGED:

Wildfox Golden Griffin Unisex Tee
I’m In Love Tee & Bianca Jaggr Muscle Tank $176
L’amour Jumper €250
‘Here Comes Trouble’ T-shirt £60.00
Ariel Mini Tee £29.00
Heart of Gold Aries Astrology Unisex Tee in Black $89
Sweater with Glitter Heart $172.75
Light Feather Fringe Tee $54.99
Seeing Stars Lennon Sweater $198
‘I Love Royal Boys’ Campfire Tee £142.00

Last year, Hyoyeon was paired up with Wildfox Couture for the category Brand Loyalty in our yearly round up. Since then, we have seen the love for this fun and funky brand spread among the members. While it’s without a doubt still Hyoyeon who is sighted most frequently in Wildfox items, everyone – except Yuri – have been spotted wearing the brand; be it at airports, TV broadcasts or official photoshoots. The frequent use means Wildfox Couture has been the most posted brand here on SoShi Styling throughout 2012, and that makes it our brand of the year.

Known for it’s soft fabrics and eye-catching prints, Wildfox Couture offers fashion with an attitude. Bold cuts and loose-fitting styles give off a youthful and spunky vibe, perfect for everyone who stay girls at heart. No wonder it has become so popular! Even though the brand carries a wide range of pieces – from dresses to necklaces – it is the tops SNSD can’t seem to resist. Loose, knit sweaters to oversized tank tops; the girls have displayed an array of casual, comfortable fashion that still manages to be stylish.

Will Wildfox stay on top, and will SNSD’s affinity for this American brand be visible next year as well? Join us in the continued hunt for the Wildfox among our girls. In the meantime, check out this years Wildfox items here and here.