Category: Yoona
Get This Look: Yoona @ Innisfree CF (Summer 2013)
POSTED IN Get This Look, Yoona

1. Tees by Tina: Smooth Tank $38
2. Old Navy: Women’s Sueded Multi-Strap Sandals $18
3. NANING9: Woven Sun Hat $45
4. Oasis: Side Split Maxi Skirt $49

Total Cost = $150

1. Buffalo David Bitton: Sabella $44.99
2. Forever 21: Mirrored Mini-Wedge Sandals $24.80
3. ASOS: Pants In Straight Leg $37.13
4. Buckle: Daytrip Wood Bead Bracelet Set $12

Total Cost = $118.92

1. St. Mary: Boat-Neck Flutter-Sleeve Top $42
2. Kenneth Jay Lane: Natural Wooden Bangle ~$49.90
3. Soludos: Miro Espadrilles in Orange White Stripe ~$29.22
4. Forever 21: Nautical Straw Sun Hat $12.80
5. ZARA: Striped Shorts $9.99

Total Cost = $143.91

SNSD: L’inoui, Club Monaco, and more
POSTED IN Blouses, Jeans, Long Sleeved, Mid Heel, Pants/Shorts, Sunny, Tops, Tote Bags, Yoona | TAGGED: , , , ,



L’inoui: Helen 2 Yellow Tote @ 779,000₩

Club Monaco: Sienna Top @ $149.50


DRIES VAN NOTEN: White Calabar Cotton Shirt @ €340

James Jeans: James Twiggy Black @

Perche: BRITTANICA @ 49,500₩

 As Seen At: L’inoui Event 31/8/13

SNSD: Balenciaga, Free People, Karen Walker
POSTED IN Airport, Clutch Bags, Shorts, Sunglasses and Glasses, Tiffany, Tote Bags, Yoona | TAGGED: , ,
Yoona Balenciaga

Balenciaga: Mini City Cross @ $1,275

Tiffany FP Balenciaga KWalker

Free People: Lacey Denim Cutoff Shorts @ $88
Balenciaga: ‘Papier’ Clutch
Karen Walker: Harvest Sunglasses @ $280

As seen at: Incheon Airport, 08/18/2013

Image credit: _yoong90; FANYHOLIC

Girls’ Generation: Classy and Fabulous
POSTED IN Fashion Highlights, Hyoyeon, Jessica, Seohyun, SNSD, Sooyoung, Sunny, Taeyeon, Tiffany, Yoona, Yuri | TAGGED:

The increase in purchase of Chanel merchandise at the end of last year to this year:

Girls’ Generation have been seen with more Chanel sightings in both airport outfits and other occasions. Let us now see their beautiful relationship.

The Concept

Coco Chanel’s fashion belief is to promote women’s independence and beauty, during her times as a young seamstress, Chanel’s idea of women beauty already differed from her supervisor. Her own set of thoughts and beliefs embeds her pursue of women’s unique beauty, so as to further let the beauty shine through by wearing Chanel’s products.

After Coco died in 1971, there came the post-Coco Era. Starting from 1983, Karl Lagerfeld came to lead the luxurious French brand. He consolidated classic Chanel elements such as tweed fabrics, chains, pearls and last but not least, the double C logo into modern and youthful designs, such as experimenting textures and designs and rifting from feminine designs. He elevated the brand into a contemporary level yet remaining classic.


Coincidentally, Girls’ Generation went through a similar transformation debuted as a teenage girl group with a typical pure, schoolgirl concept with cute songs such as ‘Kissing You’ and their all-time hit ‘Gee’. But after ‘Gee’, Girls’ Generation tore the cute concept apart and came back in shorts and stilettos with Genie. Up till now, their latest comeback ‘I Got A Boy’ featured hip hop attire and wedge sneakers. From pure girl to mature lady, and then becoming a hipster, the girls can be fit in any concept you can think of (i.e. Taxi driver, cheerleader, flight attendant, marines etc. etc.)


Our femme fatale, Jessica, has been spotted with most Chanel products recently (and our all time record too…) Jessica definitely fits the concept of Chanel, promoting the different sides of female beauty. She can digest a minimal makeup look with an innocent smile or a heavy smoky eye with sensual lips. The ever-changing looks of her awe viewers.

Both Chanel and Girls’ Generation had a specific image to promote and rose with popularity and impression. But then, keeping up with a certain concept is too mundane and revolutionized into a whole new being that can fit a variety of concepts.

The Versatility


The most popular Chanel item among the girls lately must be the Chanel Boy Bag and the Classic Flap Bag. Previously mentioned in our polls, the Boy Bag could adapt to any kinds of outfit in any season and highlighting the wearers’ image immediately. The close-knitted checks, chains and the dusted-silver buckle emits a vintage rock aura.


Another favorite is the Classic Flap Bag. Ranging from airport outfits to wedding appearances, just like its name, the Classic Flap Bag is a statement itself. With its wide range of colors (pink, black, wine red) to purchase from, its different colors can suit various occasions. In fact, many fashion brands of the day use the Classic Flap Bag as inspiration and further developed their own bag designs, by this we can see the ‘status’ of it.

An honorable mention is the Chanel sneakers, a Soshi Stylist all time favorite. This bewitchment magically adds a touch of sporty chicness to the wearer, whether the attire is compose of a leather jacket with black pants or a pastel sweater with white skinny jeans. We can see the almighty magic of Chanel working its purpose for fashion!


Besides from versatile handbags, Chanel has been known for its flattering couture designs. Our girls modeled the Spring RTW 2013 Collection for High Cut and Vogue Korea in June. The collection features white ruffles and frills, the immense detail of the cocktail dresses do look elegant and exquisite on the runway and our girls in the photo shoots. Yet these dresses are only suitable for high end occasions and parties and might be a too overwhelming for lower level occasions.

Regardless of the versatility or price of Chanel products, each product is a brain child of the designer and contains numerous efforts, so as the music and performances by Girls’ Generation.

‘In order to be irreplaceable one must always be different.’ —— Chanel

Let us both support Chanel and Girls’ Generation for more inspiring creations!

Outfit of the Week
POSTED IN Articles, Outfit of the Week, Yoona


In another busy week filled with outfits, this trendy little number worn by Yoona during her appearance at the Samsonite RED F/W 2013 event earned her this weeks Outfit of the Week honors. Let’s take a closer look!

Much like Seohyun’s winning outfit last week, Yoona opted for a very simplistic get-up, consisting of only three pieces. The centerpiece of course was her dress, an embellished dress from Alexander McQueen, which though primarily black, managed to stand out with it’s triangular array of gold studs positioned at the neckline. Moving down our dear girl’s outfit(or deer girl, depending if you want to make the pun or not), a pair of simple black heels with a cream trim accentuated her already light and trim legs. Her lone accessory, an orange cross bag from Alexander McQueen, added a subtle “pop” to the outfit without drawing too much attention.

Congrats to Yoona for winning this week’s Outfit of the Week.