Follow our latest updates on GG's fashion for their long anticipated comeback!
See how GG shines in GG in celebration of their 10th anniversary.
It has been a while since the girls have prepared for a summer comeback (the last summer comeback being Genie). Typically, the girls tend to have a comeback in the winter months. With a bright and summery comeback in full swing, it is without a doubt that the girls’ hair colours took a relatively drastic change as well. Let’s take a closer look at each of the member’s hair colour!
The increase in purchase of Chanel merchandise at the end of last year to this year:
Girls’ Generation have been seen with more Chanel sightings in both airport outfits and other occasions. Let us now see their beautiful relationship.
The Concept
Coco Chanel’s fashion belief is to promote women’s independence and beauty, during her times as a young seamstress, Chanel’s idea of women beauty already differed from her supervisor. Her own set of thoughts and beliefs embeds her pursue of women’s unique beauty, so as to further let the beauty shine through by wearing Chanel’s products.
After Coco died in 1971, there came the post-Coco Era. Starting from 1983, Karl Lagerfeld came to lead the luxurious French brand. He consolidated classic Chanel elements such as tweed fabrics, chains, pearls and last but not least, the double C logo into modern and youthful designs, such as experimenting textures and designs and rifting from feminine designs. He elevated the brand into a contemporary level yet remaining classic.
Coincidentally, Girls’ Generation went through a similar transformation debuted as a teenage girl group with a typical pure, schoolgirl concept with cute songs such as ‘Kissing You’ and their all-time hit ‘Gee’. But after ‘Gee’, Girls’ Generation tore the cute concept apart and came back in shorts and stilettos with Genie. Up till now, their latest comeback ‘I Got A Boy’ featured hip hop attire and wedge sneakers. From pure girl to mature lady, and then becoming a hipster, the girls can be fit in any concept you can think of (i.e. Taxi driver, cheerleader, flight attendant, marines etc. etc.)
Our femme fatale, Jessica, has been spotted with most Chanel products recently (and our all time record too…) Jessica definitely fits the concept of Chanel, promoting the different sides of female beauty. She can digest a minimal makeup look with an innocent smile or a heavy smoky eye with sensual lips. The ever-changing looks of her awe viewers.
Both Chanel and Girls’ Generation had a specific image to promote and rose with popularity and impression. But then, keeping up with a certain concept is too mundane and revolutionized into a whole new being that can fit a variety of concepts.
The Versatility
The most popular Chanel item among the girls lately must be the Chanel Boy Bag and the Classic Flap Bag. Previously mentioned in our polls, the Boy Bag could adapt to any kinds of outfit in any season and highlighting the wearers’ image immediately. The close-knitted checks, chains and the dusted-silver buckle emits a vintage rock aura.
Another favorite is the Classic Flap Bag. Ranging from airport outfits to wedding appearances, just like its name, the Classic Flap Bag is a statement itself. With its wide range of colors (pink, black, wine red) to purchase from, its different colors can suit various occasions. In fact, many fashion brands of the day use the Classic Flap Bag as inspiration and further developed their own bag designs, by this we can see the ‘status’ of it.
An honorable mention is the Chanel sneakers, a Soshi Stylist all time favorite. This bewitchment magically adds a touch of sporty chicness to the wearer, whether the attire is compose of a leather jacket with black pants or a pastel sweater with white skinny jeans. We can see the almighty magic of Chanel working its purpose for fashion!
Besides from versatile handbags, Chanel has been known for its flattering couture designs. Our girls modeled the Spring RTW 2013 Collection for High Cut and Vogue Korea in June. The collection features white ruffles and frills, the immense detail of the cocktail dresses do look elegant and exquisite on the runway and our girls in the photo shoots. Yet these dresses are only suitable for high end occasions and parties and might be a too overwhelming for lower level occasions.
Regardless of the versatility or price of Chanel products, each product is a brain child of the designer and contains numerous efforts, so as the music and performances by Girls’ Generation.
‘In order to be irreplaceable one must always be different.’ —— Chanel
Let us both support Chanel and Girls’ Generation for more inspiring creations!
AYO GG! Get Girls’ Generation’s military themed outfits from “I Got A Boy” which adds a lot of fierceness to a feminine charm!
Coming into the second week of November, Tiffany has already snagged a winner with her ensemble en route from Incheon to LAX for the SBS Super Concert happening later today just outside of Los Angeles, California.
For her return to her home country, she supported an almost entirely BCBGMAXAZRI branded outfit, with a style reminiscent of “Genie” with it’s militaristic style. Starting from the top, she donned a subdued green military jacket atop an oversized black shirt, a style seen widely today.
Moving down, her legs were glad in skintight leather leggings, accentuating her slim legs, while she balanced herself on a pair of leather platform shoe boots. Accessory wise, a large black leather bag adorned her side, and perhaps most unusual, a cadet hat sat primly on her beautifully straight hair, definitely reminiscent of their “Genie” or even Korean “Mr. Taxi” promotions.
Overall, this Cali girl not only got a homecoming to remember, she took home this weeks Outfit of the Week honors. Congrats Tiffany!
Halloween is coming soon! Still haven’t figured out what outfits to wear to trick-or-treating? Try these soshi-inspired looks. Whether you are being an evil villain or a cute princess, our new seasonal series will cater any styles you can think of!
Click Read More to see the Paparazzi tutorial!
Check out these adorable pink looks from the Ceci Magazine August issue by Susil.
Want to be glamorous and twinkle in the party? Try the twinkle looks by Migee!
Not a fan of glamorous or cute looks? Try the marine looks from Audrey.
Note: this YesStyle coupon contest has closed and the winners have been contacted. Thanks to everyone for participating and please look forward to our next giveaway!
As their fans know, the members of Girls’ Generation have gone through many different concepts since their debut in 2007. With their sporty outfits in “Into the New World”, their marine look in “Genie”, their spygirl concept in “Hoot”, and many more, Girls’ Generation’s concepts have been both varied and imaginative, featuring many different outfits which each fit with the overall theme. For example, Girls’ Generation’s promotions for “Oh!” saw many different kinds of cheerleader outfits, while their promotions for “The Boys” showed outfits ranging from shorts to mid-length dresses to long pants.
As a way of celebrating Girls’ Generation’s many concepts and outfits in nearly five years as a group and the many more outfits which are sure to come, Soshified is holding a giveaway of three YesStyle coupon codes worth $60 USD each. To enter for your chance to win a coupon code, follow Soshified on Twitter, “like” Soshified on Facebook, leave a comment below with a link to an image of your favorite set of Girls’ Generation performance outfits and your reasons why, and tweet to your followers on Twitter: “I LOVE @GirlsGeneration Fashion and follow it thanks to @Soshified and @YesStyle – http://ssf.me/79c9″. In your comment, also be sure to include your Twitter account username and the link to your tweet about the coupon contest.
An example of a comment would be:
This is my favorite set of performance outfits because I really liked Yuri’s bowtie, and it’s the same outfits that they performed in at Hollywood Bowl when I first saw them perform in person.
soyuri – https://twitter.com/soyuri/status/210626138102439936”
The contest will close next Monday, June 11th at 11:59 PM KST, and we shall select three people who gave the best reasons as to why the outfits chosen were their favorites.
For those who need to brush up or to find the perfect picture, be sure to check out Soshified Styling or Soshified’s Gallery and Photos Section for thousands of pictures of Girls’ Generation’s many performance outfits over the years.
Good luck!
Francis Kay: Link Leather Bracelet @ Franciskay.com $27.25
As seen in: Japanese Genie Mini Album
