The increase in purchase of Chanel merchandise at the end of last year to this year:

Girls’ Generation have been seen with more Chanel sightings in both airport outfits and other occasions. Let us now see their beautiful relationship.

The Concept

Coco Chanel’s fashion belief is to promote women’s independence and beauty, during her times as a young seamstress, Chanel’s idea of women beauty already differed from her supervisor. Her own set of thoughts and beliefs embeds her pursue of women’s unique beauty, so as to further let the beauty shine through by wearing Chanel’s products.

After Coco died in 1971, there came the post-Coco Era. Starting from 1983, Karl Lagerfeld came to lead the luxurious French brand. He consolidated classic Chanel elements such as tweed fabrics, chains, pearls and last but not least, the double C logo into modern and youthful designs, such as experimenting textures and designs and rifting from feminine designs. He elevated the brand into a contemporary level yet remaining classic.

Coincidentally, Girls’ Generation went through a similar transformation debuted as a teenage girl group with a typical pure, schoolgirl concept with cute songs such as ‘Kissing You’ and their all-time hit ‘Gee’. But after ‘Gee’, Girls’ Generation tore the cute concept apart and came back in shorts and stilettos with Genie. Up till now, their latest comeback ‘I Got A Boy’ featured hip hop attire and wedge sneakers. From pure girl to mature lady, and then becoming a hipster, the girls can be fit in any concept you can think of (i.e. Taxi driver, cheerleader, flight attendant, marines etc. etc.)

Our femme fatale, Jessica, has been spotted with most Chanel products recently (and our all time record too…) Jessica definitely fits the concept of Chanel, promoting the different sides of female beauty. She can digest a minimal makeup look with an innocent smile or a heavy smoky eye with sensual lips. The ever-changing looks of her awe viewers.

Both Chanel and Girls’ Generation had a specific image to promote and rose with popularity and impression. But then, keeping up with a certain concept is too mundane and revolutionized into a whole new being that can fit a variety of concepts.

The Versatility

The most popular Chanel item among the girls lately must be the Chanel Boy Bag and the Classic Flap Bag. Previously mentioned in our polls, the Boy Bag could adapt to any kinds of outfit in any season and highlighting the wearers’ image immediately. The close-knitted checks, chains and the dusted-silver buckle emits a vintage rock aura.

Another favorite is the Classic Flap Bag. Ranging from airport outfits to wedding appearances, just like its name, the Classic Flap Bag is a statement itself. With its wide range of colors (pink, black, wine red) to purchase from, its different colors can suit various occasions. In fact, many fashion brands of the day use the Classic Flap Bag as inspiration and further developed their own bag designs, by this we can see the ‘status’ of it.

An honorable mention is the Chanel sneakers, a Soshi Stylist all time favorite. This bewitchment magically adds a touch of sporty chicness to the wearer, whether the attire is compose of a leather jacket with black pants or a pastel sweater with white skinny jeans. We can see the almighty magic of Chanel working its purpose for fashion!

Besides from versatile handbags, Chanel has been known for its flattering couture designs. Our girls modeled the Spring RTW 2013 Collection for High Cut and Vogue Korea in June. The collection features white ruffles and frills, the immense detail of the cocktail dresses do look elegant and exquisite on the runway and our girls in the photo shoots. Yet these dresses are only suitable for high end occasions and parties and might be a too overwhelming for lower level occasions.

Regardless of the versatility or price of Chanel products, each product is a brain child of the designer and contains numerous efforts, so as the music and performances by Girls’ Generation.

‘In order to be irreplaceable one must always be different.’ —— Chanel

Let us both support Chanel and Girls’ Generation for more inspiring creations!